Social Media Manager

The Social Media team is looking for a creative and results-driven Social Media Manager to lead Coinbase’s online presence across multiple social platforms. We are looking for someone who will be responsible for crafting and executing strategies that engage Coinbase’s global audience, amplify our brand voice, and foster meaningful conversations about crypto, Web3, and financial freedom. This is an opportunity to drive impactful campaigns, build community, and shape the narrative in one of the most exciting industries today.

Ideal candidates can balance the need to move fast while thinking strategically, drive social campaigns forward in any situation, excel in project management and show track record for culturally-relevant campaigns that gain media attention and drive consumer engagement through social media. The right individual will bring a balanced combination of ambition, judgment, creativity, flexibility and critical thinking – all with the passion and enthusiasm for building the Coinbase social brand and advancing crypto’s goal of updating the financial system.

What You’ll Be Doing:

• Create high-quality, engaging content strategically tailored to social media platforms including X, Instagram, TikTok, LinkedIn and Youtube
• Identify emerging trends in social media content creation, stay ahead of cultural trends in the crypto community, deploy impactful proactive content on Coinbase’s social channels
• Monitor, respond, and engage with our audience in real time, fostering trust and loyalty within the crypto community
• Develop and maintain a content calendar: create posts, obtain approvals, schedule, and monitor performance of social media posts
• Work closely with marketing, comms and other teams to coordinate social media efforts with broader campaigns and ensure consistency
• Measure and report against the performance of social marketing initiatives; share recommendations to optimize social performance
• Handling operational social media tasks, including onboarding vendors, quarterly audits, and new account creations

What We Look for in You:

• Minimum of 6-8 years Proven experience as a Social Media Manager or similar role, with a strong portfolio showcasing successful campaigns.
• Proficiency in social media management tools (e.g., Sprinklr, Brandwatch) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Comfortable writing short-form content for a crypto audience
• Powerful storyteller: written, verbal, and visual
• Demonstrated track record of creating social campaigns to steer new audience acquisition and deepen engagement
• Outstanding project management skills
• Ability to come up to speed on technical topics quickly
• Self-starter and ability to be ready to roll-up your sleeves and get things done
• Demonstrated ability to collaborate effectively across multiple team

Nice to haves:

• Experience working on crypto products and strong knowledge of crypto
• Experience writing for executives and spokespeople

ID: P65114